The development trends in lingerie include a shift toward “self-indulgence” and “smart technology,” while integrating ‘fashionable’ and “artistic” designs. Specifically, female consumers increasingly prioritize comfort, safety, and alignment with personal style. Product designs incorporate more fashion elements such as sheer fabrics, innovative strap styles, and smart tech applications like heart rate-monitoring lingerie and virtual try-on technology. Additionally, the rise of cross-border e-commerce and social commerce platforms presents new growth opportunities for brands.
From pleasing others to pleasing oneself: Consumers, especially women, have shifted from dressing to please others to dressing to please themselves, placing greater emphasis on the comfort, functionality, and personal style of their undergarments.
Materials: Sheer or semi-transparent fabrics like lace, chiffon, and mesh remain popular, with their diverse textures and designs skillfully outlining the silhouette.
Styles: Shoulder strap designs are becoming increasingly varied, with strappy lingerie emerging as a trend. Simultaneously, the trend of wearing lingerie as outerwear further blurs the lines between undergarments and outer garments.
Color: Vibrant hues like magenta, cobalt blue, chartreuse, and orchid will permeate lingerie collections, adding playfulness and modern flair.
Details: The classic bow motif will reappear in fresh interpretations throughout 2025, such as miniature bows adorning thongs or panty waistbands.
Market Size: The global erotic lingerie market size is projected to reach $23.7 billion by 2024, with a compound annual growth rate (CAGR) of approximately 9.7%.
Growth Drivers: Market expansion is propelled by factors including rising disposable income, accelerated urbanization, and increased consumer spending on self-enhancement products.
Regional Variations: North America and Europe represent mature markets, while the Asia-Pacific region demonstrates significant growth potential due to shifting social attitudes and growing disposable income.
