In today’s era where fashion trends and health consciousness go hand in hand, female consumers’ focus on underwear has long transcended mere aesthetic demands. From exquisite lace trims to comfortable, skin-friendly materials, from clever shaping designs to thoughtful functional innovations, underwear is increasingly becoming an intimate and considerate part of women’s daily lives.
According to incomplete statistics, women’s underwear encompasses over 200 distinct categories. Regardless of style, comfort and seamless wearability have become the ultimate consumer experience. Wire-free bras, with their soft materials and body-hugging designs, have emerged as the market’s new favorite. Seamless underwear, featuring minimalist, smooth aesthetics, perfectly complements any form-fitting garment—empowering women to exude confidence without worrying about visible lines.
Beyond structural design innovations, lingerie styles have also become increasingly diverse. Sports bras provide excellent support and breathability for active women, effectively protecting the bust. Sleepwear, with its supremely soft and loose designs, ensures women enjoy ultimate comfort throughout the night. Additionally, lingerie featuring delicate embellishments like lace and embroidery remains a perennial favorite among younger female consumers, satisfying their pursuit of beauty and enhancing their unique charm.
